LDLC : spectacular for gamers

More than a booth… The creation of a permanent event!

Creating a brand new universe with each show is the challenge of the Expace team for the biggest and most important video games exhibition in France, Paris Games Week. Faced with exhibitors such as PlayStation, EA and Ubisoft, the giants of the sector who inevitably attract fans and young people, LDLC, the French leader in the distribution of computer equipment, games and consoles, had to be visible in order to present its products for gamers and also propose strong animations to seduce the public.

LDLC exhibition booth

Creativity and technicality implemented

With a surface of 400 m2, our designers were able to fully unleash their creativity, structuring the space into two clearly identified areas. In the centre, and the focus for the visitors, the Game Zone offered fans the opportunity to immerse themselves in the LDLC product universe, to take part in battles on two recreated simulators, or to directly try out the gaming PCs. The presentation of the LDLC offer dedicated to gamers (free access) was organized around this strong focus area.

Expace’s performance?

A record assembly time for this booth that was technologically complicated to create. A stunning, huge sphere and its “20 years” sign crowning the Game Zone. A very expert use of the light around the LDLC blue. And finally two spaces of game simulators with special light and sound effects.
‘Game on’ for the gamers universe!