Région AUVERGNE-RHÔNE-ALPES and CCI Lyon
Under one name
When the Auvergne-Rhône-Alpes region and the regional chamber of commerce and industry decided to promote the excellence of their aeronautical businesses at the Bourget air show, this involved designing more than 1,000m2 in one of the exhibition halls and a chalet as an outdoor showcase…
Together without losing individual identity
The biggest challenge was to present more than 70 companies, all with totally different graphic identities and colours. The graphic identity of the region, as project manager, was adopted by each exhibitor and Expace created island booths, shared reception areas and passages to suit the platform’s configuration. At the same time, a chalet, designed according to the same codes, proposed a more business-like atmosphere for the institutions and industrial partners present. The furnished terrace offered a comfortable place to admire aircraft evolutions.
The group’s strength
Coherency
Overall coherency was strong with the region’s signature, thanks to the creativity of the Expace team. We created a federating stage with a beehive structure and huge hanging banners marked AEROSPACE by NATURE.
