GSE: transparency, high-tech and performance
An optimized surface area
Against the wall of one of the halls at SIMI, the GSE booth occupied a long surface area. For this important venue for the Group, GSE asked Expace to particularly concentrate on the welcoming of visitors. Our designers thus organized the booth into three zones: two reception spaces, an upper area for informal discussions, and a lounge for privacy and visitor comfort. In the background, a sort of gangway led to the coffee corner and the storeroom. Almost two-thirds of the booth was ceilinged to preserve a certain level of privacy. The curved structure was made to measure, while the furniture was chosen from existing ranges.
The art of being a global contractor
The uniqueness of the booth was based on three elements: an exceptional graphic reference with a Blue Nude by Henri Matisse, the slogan “The art of being a global contractor”, and the GSE colour charter. Charter and signs in which blue and white were predominant.
An expert atmosphere
These three focal points naturally joined the transparency, volume text, printed text, glass and, of course, high-tech tools for presenting GSE’s expertise.
A large 95-inch screen presented the Group’s various achievements, while a large-format touch table detailed the BIM development solutions and their technologies.
GSE has been a loyal Expace customer since 2008, always following the recommendations of our designers. For this exhibition, the focus was on the GSE image, fluidity of the processes, transparency of collaboration, and high-tech expertise.