Health and wellness for Gedeon Richter
This pharmaceutical laboratory, a specialist in women’s health, communicates in a very artistic way. The stars of the booth were the products and Women. Welcoming health professionals, the booth combined two reception areas (lounge and upstairs) and large sign surfaces. Two custom-made units, the high ceiling and the glass partition, as well as the Gedeon Richter frosted logo added a certain volume to the modest surface area of this booth. Three backlit light boxes and an iPad holder allowed for showcasing the products.
Gédéon-Richter mobile exhibition booth
Like an open booth
Taking advantage of the entire length of the booth installed against the wall of the exhibition hall, the Expace team exploited the idea of the laboratory and therapeutic expertise of Gedeon Richter France, while the large-format female portraits softened the atmosphere.
Design, aesthetics and functionality… The perfect example of surface area optimization!