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A Show in The Showroom

A Show in The Showroom


Historical location, modernised to taste

Renault Trucks opted to build its showroom in a former industrial warehouse, an ideal ambience to display, host visitors and talk about vehicles, but not just that. Renault Trucks were keen to extend the primary function of the showroom and make it a truly vibrant, evolving space.

Loft Ambiance XXL



1500 m2

Multiple installations for multiple purposes

In line with the product lines developed by Renault Trucks and to match the spirit of the location, our designers opted for an industrial decorative theme, reminiscent of a loft apartment. To show off the vehicles to their best, a vast, luminous viewing area was designated to host the show and yet more besides. Times change and a location must be adaptable to changing activities, such as sales training sessions, media and internal events, temporary exhibitions, guided visits etc. The spaces have been designed with one perspective in mind – adaptability.

Designing a space that lives

The location influenced our designers in their creative work, but the challenge was to bring out this adaptability to enable multiple uses. The result is captivating: they have brought soul, character, ergonomic features and a genuine understanding of a client’s needs!

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