Showcasing the RENAULT Trucks customer experience
An all-trades project
The first showroom created by Expace for Renault Trucks in 2015 had a surface area of 1,500 sq. metres and was a great success. Building on this initial, positive experience, Renault Trucks decided to increase its size and “design” it in the same style. The 2,400 sq. m Renault Trucks Square II was ordered at the beginning of 2018 and delivered at the end of the same year! Based on an empty hangar, the design offers new features to meet the usage requirements anticipated by Renault Trucks. The specificity of the project, which was designed, created and managed in its entirety by the Expace team, lies in its comprehensive, all trades approach!
Square II Lyon
Three spaces to visit
To welcome partners, journalists, local councillors and any other type of visitor to the stand, Expace designed three complementary spaces that all share the same vast, reworked floor space: a welcome area with VIP lounge, a large, modular conference/convention space (with a capacity of over 100 people) and a vehicle exhibition hall made up of demo cubes that can be adapted according to required size and shape. Traffic flows naturally from the welcome area to the exhibition space.
Old and New
The shrewd eye of the connoisseur will notice the common theme that guides their visit through this vast, loft-like space. Certain well-chosen historic features can be seen here and there, recalling the history and values of the brand.